Hey
I like the idea. What kind of cross advertizing did you have in mind?
I'd like to see the tutorial you made on how to create a character in illustrator as well, so if you can link that, that would be great.
I'm probably going to have a small google hangout soon, if you want to join that and show off some of the stuff you're doing that would also be great. The hangout will be recorded and put on youtube.
Cheers!